/* julianesque.com — one stylesheet for every page. */

:root {
  --bg: #0b0c0e;
  --bg-2: #131418;
  --bg-3: #1b1d22;
  --text: #f1ede6;
  --muted: #a19d95;
  --line: #2a2c32;
  --accent: #ffb23f;
  --accent-ink: #1a1204;
  --ph: #ff8a3d;

  --gutter: clamp(16px, 4vw, 48px);
  --max: 1320px;
  --radius: 4px;

  --font: "Archivo", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --display: 800 clamp(2.6rem, 7.2vw, 6.4rem)/0.92 var(--font);
}

*, *::before, *::after { box-sizing: border-box; }

html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } *, *::before, *::after { transition: none !important; animation: none !important; } }

body {
  margin: 0;
  background: var(--bg);
  color: var(--text);
  font: 400 1.0625rem/1.6 var(--font);
  font-variation-settings: "wdth" 100;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }
a:hover { color: var(--accent); }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; }
::selection { background: var(--accent); color: var(--accent-ink); }

.wrap { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); }
.skip { position: absolute; left: -9999px; top: 0; background: var(--accent); color: var(--accent-ink); padding: 8px 12px; z-index: 100; }
.skip:focus { left: 8px; top: 8px; }

/* ---------- type ---------- */
.display, h1, h2, h3 { font-family: var(--font); margin: 0; letter-spacing: -0.01em; }
.display { font: var(--display); font-variation-settings: "wdth" 72; text-transform: uppercase; text-wrap: balance; }
h2 { font-weight: 800; font-size: clamp(1.9rem, 4.4vw, 3.4rem); line-height: 0.98; font-variation-settings: "wdth" 75; text-transform: uppercase; text-wrap: balance; }
h3 { font-weight: 700; font-size: 1.25rem; line-height: 1.2; }
p { margin: 0 0 1em; }
.lede { font-size: clamp(1.1rem, 1.8vw, 1.35rem); line-height: 1.5; color: var(--text); max-width: 40ch; }
.muted { color: var(--muted); }
.label {
  font-size: 0.75rem; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--muted); font-variation-settings: "wdth" 100;
}
.label--accent { color: var(--accent); }
.num { font-variant-numeric: tabular-nums lining-nums; }

/* ---------- header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: color-mix(in srgb, var(--bg) 82%, transparent);
  backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid transparent;
}
.site-header.is-scrolled { border-bottom-color: var(--line); }
.site-header .wrap { display: flex; align-items: center; justify-content: space-between; height: 64px; gap: 16px; }
.brand { text-decoration: none; font-weight: 800; letter-spacing: 0.02em; text-transform: uppercase; font-variation-settings: "wdth" 80; font-size: 1.15rem; }
.brand span { color: var(--muted); font-weight: 500; }
.nav { display: flex; align-items: center; gap: clamp(14px, 2.4vw, 32px); }
.nav a { text-decoration: none; font-size: 0.95rem; font-weight: 500; color: var(--muted); }
.nav a:hover, .nav a[aria-current="page"] { color: var(--text); }
.nav .btn { color: var(--accent-ink); }
.nav-toggle { display: none; }

@media (max-width: 720px) {
  .nav-toggle {
    display: inline-flex; align-items: center; justify-content: center; width: 44px; height: 44px;
    background: none; border: 1px solid var(--line); border-radius: var(--radius); color: var(--text); cursor: pointer;
  }
  .nav {
    position: fixed; inset: 64px 0 auto 0; flex-direction: column; align-items: stretch; gap: 0;
    background: var(--bg); border-bottom: 1px solid var(--line); padding: 8px var(--gutter) 20px;
    transform: translateY(-8px); opacity: 0; visibility: hidden; transition: opacity .18s, transform .18s, visibility .18s;
  }
  .nav.is-open { transform: none; opacity: 1; visibility: visible; }
  .nav a { padding: 14px 0; font-size: 1.15rem; border-bottom: 1px solid var(--line); color: var(--text); }
  .nav .btn { margin-top: 16px; text-align: center; border-bottom: 0; }
}

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 10px; min-height: 44px; padding: 0 20px;
  background: var(--accent); color: var(--accent-ink); border: 1px solid var(--accent); border-radius: var(--radius);
  font: 700 0.95rem/1 var(--font); letter-spacing: 0.02em; text-decoration: none; cursor: pointer;
  transition: transform .15s ease, background .15s;
}
.btn:hover { color: var(--accent-ink); background: #ffc469; transform: translateY(-1px); }
.btn--ghost { background: transparent; color: var(--text); border-color: color-mix(in srgb, var(--text) 40%, transparent); }
.btn--ghost:hover { background: var(--text); color: var(--bg); border-color: var(--text); }
.btn svg { width: 16px; height: 16px; flex: none; }
.btn-row { display: flex; flex-wrap: wrap; gap: 12px; }

.link-arrow { font-weight: 600; text-decoration: none; border-bottom: 1px solid var(--accent); padding-bottom: 2px; }

/* ---------- sections ---------- */
.section { padding: clamp(64px, 10vw, 128px) 0; }
.section--tight { padding: clamp(40px, 6vw, 72px) 0; }
.section--alt { background: var(--bg-2); }
.section-head { display: flex; justify-content: space-between; align-items: end; gap: 24px; margin-bottom: clamp(28px, 4vw, 48px); flex-wrap: wrap; }
.section-head .label { display: block; margin-bottom: 14px; }
.rule { border: 0; border-top: 1px solid var(--line); margin: 0; }

/* ---------- hero ---------- */
.hero { position: relative; min-height: min(92svh, 900px); display: flex; align-items: flex-end; overflow: hidden; margin-top: -64px; padding-top: 64px; }
.hero__media { position: absolute; inset: 0; }
.hero__media img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 35%; }
.hero__media::after {
  content: ""; position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(11,12,14,.55) 0%, rgba(11,12,14,.1) 30%, rgba(11,12,14,.55) 62%, var(--bg) 100%),
              linear-gradient(90deg, rgba(11,12,14,.7) 0%, rgba(11,12,14,0) 70%);
}
.hero__body { position: relative; padding-bottom: clamp(40px, 8vh, 88px); padding-top: 80px; }
.hero .label { display: block; margin-bottom: 18px; color: var(--text); opacity: .85; }
.hero .display { max-width: 14ch; margin-bottom: 24px; }
.hero .lede { margin-bottom: 30px; max-width: 46ch; }
.hero__credits { margin-top: 36px; display: flex; flex-wrap: wrap; gap: 8px 22px; color: var(--muted); font-size: 0.85rem; letter-spacing: 0.08em; text-transform: uppercase; font-weight: 600; }

/* ---------- results ---------- */
.result-top { display: grid; gap: clamp(28px, 4vw, 64px); grid-template-columns: 1fr; align-items: end; }
@media (min-width: 900px) { .result-top { grid-template-columns: 1.35fr 1fr; } }
.bignum {
  font-weight: 800; font-size: clamp(3.2rem, 11.5vw, 9.8rem); line-height: 0.85; letter-spacing: -0.03em;
  font-variation-settings: "wdth" 68; color: var(--accent); font-variant-numeric: tabular-nums lining-nums;
  overflow-wrap: anywhere;
}
.bignum-caption { font-size: clamp(1.1rem, 2vw, 1.5rem); font-weight: 600; margin-top: 14px; max-width: 30ch; }
.stats { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 180px), 1fr)); gap: 1px; background: var(--line); border: 1px solid var(--line); margin-top: clamp(32px, 5vw, 56px); }
.stat { background: var(--bg-2); padding: 22px 20px 24px; }
.section--alt .stat { background: var(--bg); }
.stat__value { font-weight: 800; font-size: clamp(1.9rem, 3.6vw, 2.8rem); line-height: 1; font-variation-settings: "wdth" 75; font-variant-numeric: tabular-nums lining-nums; }
.stat__label { margin-top: 10px; color: var(--muted); font-size: 0.92rem; line-height: 1.4; }

/* ---------- video tiles ---------- */
.grid { display: grid; gap: clamp(10px, 1.4vw, 18px); grid-template-columns: repeat(2, minmax(0, 1fr)); }
@media (min-width: 760px) { .grid { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
@media (min-width: 1100px) { .grid--4 { grid-template-columns: repeat(4, minmax(0, 1fr)); } }
.grid--wide { grid-template-columns: minmax(0, 1fr); }
@media (min-width: 760px) { .grid--wide { grid-template-columns: repeat(2, minmax(0, 1fr)); } }

.tile { position: relative; display: block; width: 100%; padding: 0; margin: 0; background: none; border: 0; color: inherit; text-align: left; font: inherit; cursor: pointer; text-decoration: none; }
.tile__media { position: relative; aspect-ratio: 4 / 5; overflow: hidden; background: var(--bg-3); border-radius: var(--radius); }
.tile--horizontal .tile__media { aspect-ratio: 16 / 9; }
.grid--mixed .tile--horizontal .tile__media { aspect-ratio: 4 / 5; }
.tile__media img { width: 100%; height: 100%; object-fit: cover; transition: transform .5s cubic-bezier(.2,.7,.2,1), opacity .3s; }
.tile:hover .tile__media img, .tile:focus-visible .tile__media img { transform: scale(1.035); }
.tile__media::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, transparent 55%, rgba(0,0,0,.65)); pointer-events: none; }
.tile__play {
  position: absolute; left: 12px; bottom: 12px; z-index: 1; width: 40px; height: 40px; border-radius: 50%;
  display: grid; place-items: center; background: rgba(11,12,14,.55); border: 1px solid rgba(255,255,255,.35);
  backdrop-filter: blur(6px); transition: background .2s, border-color .2s;
}
.tile__play svg { width: 14px; height: 14px; margin-left: 2px; fill: #fff; }
.tile:hover .tile__play { background: var(--accent); border-color: var(--accent); }
.tile:hover .tile__play svg { fill: var(--accent-ink); }
.tile__platform { position: absolute; right: 10px; top: 10px; z-index: 1; font-size: 0.68rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; background: rgba(11,12,14,.6); padding: 4px 8px; border-radius: 2px; }
.tile__body { padding: 12px 2px 4px; }
.tile__meta { font-size: 0.72rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); font-weight: 600; }
.tile__title { margin-top: 4px; font-weight: 700; font-size: 1.02rem; line-height: 1.25; }
.tile__desc { margin-top: 6px; color: var(--muted); font-size: 0.9rem; line-height: 1.45; }
.tile__metrics { margin-top: 8px; display: flex; flex-wrap: wrap; gap: 6px 14px; font-size: 0.86rem; font-weight: 700; font-variant-numeric: tabular-nums; }
.tile__metrics span b { color: var(--accent); }
@media (max-width: 520px) { .tile__desc { display: none; } .grid--wide .tile__desc, .standouts .tile__desc { display: block; } }

/* placeholders: deliberately loud so none ships by accident */
.ph, .tile--placeholder .tile__media { outline: 2px dashed var(--ph); outline-offset: -2px; }
.ph { background: color-mix(in srgb, var(--ph) 18%, transparent); color: var(--text); padding: 0 .25em; border-radius: 2px; font-weight: 700; }
.tile--placeholder { cursor: default; }
.tile--placeholder .tile__media img { opacity: .45; filter: grayscale(.6); }
.tile__ph { position: absolute; inset: auto 8px 8px 8px; z-index: 1; background: var(--ph); color: #1b0d02; font-size: 0.68rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; padding: 5px 8px; border-radius: 2px; line-height: 1.3; }
.tile--placeholder .tile__media:not(:has(img)) { display: grid; place-items: center; }
.tile__blank { color: var(--muted); font-size: .8rem; padding: 16px; text-align: center; }

/* ---------- filters ---------- */
.filters { display: flex; gap: 8px; flex-wrap: wrap; margin-bottom: 28px; }
.chip { min-height: 40px; padding: 0 16px; border-radius: 999px; border: 1px solid var(--line); background: transparent; color: var(--muted); font: 600 0.9rem var(--font); cursor: pointer; }
.chip:hover { color: var(--text); border-color: var(--muted); }
.chip[aria-pressed="true"] { background: var(--text); color: var(--bg); border-color: var(--text); }
.chip .count { opacity: .55; margin-left: 4px; font-variant-numeric: tabular-nums; }

/* ---------- feature band ---------- */
.feature { display: grid; gap: clamp(24px, 4vw, 56px); align-items: center; grid-template-columns: 1fr; }
@media (min-width: 900px) { .feature { grid-template-columns: 1.4fr 1fr; } }
.feature__media { position: relative; display: block; border-radius: var(--radius); overflow: hidden; aspect-ratio: 16/9; background: var(--bg-3); }
.feature__media img { width: 100%; height: 100%; object-fit: cover; transition: transform .6s cubic-bezier(.2,.7,.2,1); }
.feature__media:hover img { transform: scale(1.03); }
.feature .display { font-size: clamp(5rem, 16vw, 11rem); line-height: .8; color: var(--accent); }

/* ---------- logos-as-words ---------- */
.clients { display: grid; grid-template-columns: 1fr; column-gap: 32px; border-top: 1px solid var(--line); }
@media (min-width: 640px) { .clients { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) { .clients { grid-template-columns: repeat(3, 1fr); } }
.client { padding: 22px 18px 24px 0; border-bottom: 1px solid var(--line); }
.client__name { font-weight: 800; font-size: 1.35rem; line-height: 1.05; text-transform: uppercase; font-variation-settings: "wdth" 78; }
.client__role { margin-top: 8px; color: var(--muted); font-size: .92rem; line-height: 1.4; }

/* ---------- steps ---------- */
.steps { display: grid; gap: 1px; background: var(--line); border: 1px solid var(--line); grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr)); counter-reset: s; }
.step { background: var(--bg); padding: 26px 22px 30px; counter-increment: s; }
.section--alt .step { background: var(--bg-2); }
.step::before { content: "0" counter(s); display: block; color: var(--accent); font-weight: 800; font-size: .85rem; letter-spacing: .1em; margin-bottom: 18px; }
.step h3 { margin-bottom: 8px; }
.step p { color: var(--muted); margin: 0; font-size: .97rem; }

/* ---------- CTA band ---------- */
.cta { text-align: left; }
.cta .display { font-size: clamp(2.6rem, 8vw, 6.6rem); margin: 14px 0 26px; max-width: 13ch; }
.email {
  display: inline-block; font-weight: 700; font-size: clamp(1.25rem, 4.2vw, 2.4rem); letter-spacing: -0.01em;
  text-decoration: none; border-bottom: 2px solid var(--accent); padding-bottom: 4px; user-select: all; -webkit-user-select: all;
  overflow-wrap: anywhere;
}
.socials { display: flex; flex-wrap: wrap; gap: 10px 24px; margin-top: 26px; }
.socials a { font-weight: 600; text-decoration: none; color: var(--muted); }
.socials a:hover { color: var(--text); }

/* ---------- prose / about ---------- */
.prose { max-width: 64ch; }
.prose p { font-size: 1.1rem; }
.prose h2 { margin: 1.8em 0 .6em; }
.split { display: grid; gap: clamp(28px, 5vw, 72px); grid-template-columns: 1fr; }
@media (min-width: 900px) { .split { grid-template-columns: 0.9fr 1.1fr; } .split--rev { grid-template-columns: 1.1fr .9fr; } }
.portrait { border-radius: var(--radius); overflow: hidden; background: var(--bg-3); }
.portrait img { width: 100%; height: 100%; object-fit: cover; }
.sticky { position: sticky; top: 88px; align-self: start; }
@media (max-width: 899px) { .sticky { position: static; } }

.timeline { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--line); }
.timeline li { display: grid; grid-template-columns: 1fr; gap: 4px 24px; padding: 18px 0; border-bottom: 1px solid var(--line); }
@media (min-width: 640px) { .timeline li { grid-template-columns: 170px 1fr; } }
.timeline .when { color: var(--muted); font-size: .9rem; font-variant-numeric: tabular-nums; padding-top: 2px; }
.timeline .what b { display: block; font-size: 1.05rem; }
.timeline .what span { color: var(--muted); font-size: .95rem; }

.tags { display: flex; flex-wrap: wrap; gap: 8px; list-style: none; padding: 0; margin: 0; }
.tags li { border: 1px solid var(--line); border-radius: 999px; padding: 6px 14px; font-size: .9rem; color: var(--muted); }

/* ---------- case study ---------- */
.cs-hero { padding: clamp(48px, 8vw, 104px) 0 clamp(32px, 5vw, 56px); }
.cs-hero .display { margin: 16px 0 22px; max-width: 16ch; }
.cs-facts { display: flex; flex-wrap: wrap; gap: 10px 28px; color: var(--muted); font-size: .92rem; margin-top: 22px; }
.cs-facts b { color: var(--text); font-weight: 600; }
.cs-block { display: grid; gap: 14px 48px; grid-template-columns: 1fr; padding: clamp(32px, 5vw, 56px) 0; border-top: 1px solid var(--line); }
@media (min-width: 900px) { .cs-block { grid-template-columns: 260px 1fr; } }
.cs-block h2 { font-size: clamp(1.5rem, 3vw, 2.2rem); }
.cs-block ul { margin: 0; padding-left: 1.1em; }
.cs-block li { margin-bottom: .6em; }
.cs-block li::marker { color: var(--accent); }
.standouts { display: grid; gap: clamp(12px, 1.6vw, 20px); grid-template-columns: repeat(2, minmax(0, 1fr)); }
@media (min-width: 1000px) { .standouts { grid-template-columns: repeat(4, minmax(0, 1fr)); } }
.standouts .tile__metrics { font-size: 1rem; }

.player { position: relative; aspect-ratio: 16/9; background: #000; border-radius: var(--radius); overflow: hidden; }
.player img { width: 100%; height: 100%; object-fit: cover; opacity: .7; }
.player__overlay { position: absolute; inset: 0; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 14px; text-align: center; padding: 20px; background: linear-gradient(180deg, transparent, rgba(0,0,0,.55)); }
.stills { display: grid; gap: 8px; grid-template-columns: repeat(2, minmax(0, 1fr)); }
@media (min-width: 760px) { .stills { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
.stills img { aspect-ratio: 16/9; object-fit: cover; border-radius: var(--radius); width: 100%; }

/* ---------- form ---------- */
.form { display: grid; gap: 16px; }
.form .row { display: grid; gap: 16px; grid-template-columns: 1fr; }
@media (min-width: 640px) { .form .row { grid-template-columns: 1fr 1fr; } }
.field label { display: block; font-size: .85rem; font-weight: 600; margin-bottom: 6px; }
.field input, .field textarea, .field select {
  width: 100%; min-height: 48px; padding: 12px 14px; background: var(--bg-2); color: var(--text);
  border: 1px solid var(--line); border-radius: var(--radius); font: inherit; font-size: 1rem;
}
.field textarea { min-height: 140px; resize: vertical; }
.field input:focus, .field textarea:focus, .field select:focus { outline: none; border-color: var(--accent); }
.form-note { font-size: .88rem; color: var(--muted); }

/* ---------- dialog player ---------- */
.modal { border: 0; padding: 0; background: transparent; max-width: 100vw; max-height: 100vh; width: 100vw; height: 100vh; color: var(--text); }
.modal::backdrop { background: rgba(5,5,6,.92); }
.modal__inner { height: 100%; display: flex; flex-direction: column; align-items: center; justify-content: center; padding: 60px 16px 24px; gap: 14px; }
.modal__frame { width: min(100%, 1100px); aspect-ratio: 16/9; max-height: calc(100vh - 160px); background: #000; border-radius: var(--radius); overflow: hidden; }
.modal__frame--vertical { width: auto; height: min(calc(100vh - 160px), 860px); aspect-ratio: 9/16; max-width: 100%; }
.modal__frame--instagram { width: min(100%, 420px); height: min(calc(100vh - 160px), 780px); aspect-ratio: auto; background: #fff; }
.modal__frame iframe, .modal__frame video { width: 100%; height: 100%; border: 0; display: block; }
.modal__close { position: absolute; top: 12px; right: 12px; width: 44px; height: 44px; border-radius: 50%; border: 1px solid var(--line); background: var(--bg-2); color: var(--text); font-size: 1.4rem; cursor: pointer; }
.modal__caption { width: min(100%, 1100px); display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; font-size: .95rem; }
.modal__caption a { color: var(--muted); }

/* ---------- footer ---------- */
.site-footer { border-top: 1px solid var(--line); padding: 36px 0 44px; color: var(--muted); font-size: .9rem; }
.site-footer .wrap { display: flex; flex-wrap: wrap; gap: 14px 32px; justify-content: space-between; align-items: center; }
.site-footer nav { display: flex; flex-wrap: wrap; gap: 8px 22px; }
.site-footer a { text-decoration: none; }

/* ---------- misc ---------- */
.reveal { opacity: 0; transform: translateY(14px); transition: opacity .7s ease, transform .7s cubic-bezier(.2,.7,.2,1); }
.reveal.is-in { opacity: 1; transform: none; }
.noscript { border: 1px dashed var(--line); padding: 20px; color: var(--muted); }
.visually-hidden { position: absolute !important; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
details.more { margin-top: 56px; border-top: 1px solid var(--line); padding-top: 24px; }
details.more > summary { cursor: pointer; font-weight: 700; list-style: none; display: flex; align-items: center; gap: 10px; }
details.more > summary::-webkit-details-marker { display: none; }
details.more > summary::before { content: "+"; color: var(--ph); font-size: 1.3rem; width: 18px; }
details.more[open] > summary::before { content: "–"; }
details.more > p { margin: 10px 0 22px; color: var(--muted); max-width: 70ch; }
.stat__value .ph { font-size: 1rem; line-height: 1.3; display: inline-block; letter-spacing: 0; }
.tile--numbers .tile__media { display: grid; place-items: center; background: linear-gradient(160deg, var(--bg-3), var(--bg)); }
.tile--numbers .tile__blank { font-weight: 800; font-size: 1.3rem; text-transform: uppercase; color: var(--text); font-variation-settings: "wdth" 75; }
.hero--film { min-height: min(80svh, 760px); }
.film-title { font-size: clamp(7rem, 26vw, 18rem); line-height: .78; color: var(--accent); margin: 14px 0 22px; }
.hero--film .cs-facts { color: var(--text); opacity: .85; }
@media (max-width: 720px) { .nav .btn { justify-content: center; } }
@media (max-width: 899px) { .portrait.sticky { aspect-ratio: 4 / 5; max-height: 62svh; } .portrait.sticky img { object-position: 50% 30%; } }